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Event Overview: Gayming Live 2023 was a groundbreaking three-day digital gaming festival that celebrated the very best of the LGBTQ+ games industry. As the event producer, I was responsible for overseeing and managing all aspects of the event, which included content planning, talent acquisition, budget management, sponsor relations, logistics, marketing collaboration, and on-site production. This festival not only served as a platform to uplift LGBTQ+ voices within the gaming community but also attracted millions of impressions and engaged a global audience.
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Key Responsibilities and Achievements:
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Content Planning and Program Development: I spearheaded the development of a diverse and inclusive content lineup, ensuring a wide range of topics, games, and perspectives were represented. The festival featured a combination of on-site broadcasts, remote streams, game demos, panel discussions, and trailer showcases. This variety ensured that the event resonated with multiple segments of the LGBTQ+ gaming community and kept audiences engaged throughout the festival. Content highlights included:
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Exclusive gameplay from LGBTQ+-focused games
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Thought-provoking panels on LGBTQ+ representation in games and industry careers
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Game trailer premieres and interviews with key LGBTQ+ developers
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Charity streams supporting LGBTQ+ causes
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Talent and Influencer Acquisition: I managed the recruitment and coordination of a diverse group of influencers, streamers, and industry talent. The goal was to curate voices that authentically represented the LGBTQ+ community while aligning with the values and goals of the event. Notable personalities from the gaming, streaming, and LGBTQ+ advocacy spaces participated, ensuring high levels of engagement and relevance. Working closely with these talents, I ensured their schedules aligned with the festival content, leading to successful collaborations that drew widespread attention and engagement from their audiences.
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Budget Management: I took charge of managing the event’s budget, ensuring the festival stayed within financial constraints while still delivering top-quality production value. My responsibilities included:
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Allocating resources for marketing, talent fees, production costs, and logistics
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Negotiating favorable terms with vendors, sponsors, and partners
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Balancing the financial goals of the event with the need for inclusivity and accessibility
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Sponsor and Stakeholder Relations: A key component of the event’s success was my work with sponsors and stakeholders. I secured partnerships with LGBTQ+ friendly brands and organizations that aligned with the mission of Gayming Live 2023. By developing customized sponsorship packages, I was able to meet sponsor goals while ensuring they contributed to the inclusive atmosphere of the event. Key sponsors supported various content tracks, including gaming showcases, developer panels, and prize giveaways. I also maintained regular communication with all stakeholders to ensure their needs and expectations were met throughout the event lifecycle.
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Logistics and On-Site Production Management: I oversaw all logistical aspects of the event, coordinating with remote production teams to ensure smooth transitions between broadcasts and live streams across multiple platforms. This required:
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Developing a comprehensive production schedule
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Coordinating with tech teams to ensure seamless execution of content across platforms
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Managing on-site staff for live broadcasts
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Addressing real-time issues to avoid any disruptions in programming
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Marketing and Promotion: Working closely with the marketing team, I helped to promote the event across social media, email campaigns, and partnerships. I developed promotional strategies that highlighted key content and talent, ensuring high visibility and engagement before and during the event. I also contributed to the design of assets, messaging, and scheduling of posts. The marketing push garnered millions of impressions, thanks in part to the collaboration with influencers and partners who amplified the reach of the event.
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Audience Engagement and Impact: Gayming Live 2023 drew a global audience, with millions of impressions generated across the event's duration. The inclusive content lineup resonated with viewers, and the high level of participation from influential figures in the LGBTQ+ gaming space helped the festival foster a sense of community and belonging. The feedback from the audience and stakeholders was overwhelmingly positive, with many attendees praising the diversity of content and the platform’s focus on celebrating LGBTQ+ contributions to gaming.
Results:
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Millions of Impressions: The festival achieved massive reach, with millions of impressions over the course of three days across social media platforms, live streams, and partner websites.
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Increased Awareness: Gayming Live 2023 raised significant awareness for LGBTQ+ creators and games, helping elevate the voices of marginalized individuals within the gaming industry.
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Diverse Content: Over 20 hours of unique, diverse content that included gameplay, panel discussions, trailer showcases, and developer interviews.
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Sponsor Success: Key sponsors reported high engagement, and many expressed interest in partnering for future events due to the success of the 2023 festival.
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Community Impact: The festival provided a platform for LGBTQ+ gamers, developers, and advocates to connect, celebrate, and share their stories, ultimately fostering a stronger, more inclusive gaming community.
Conclusion: Gayming Live 2023 was a monumental success, showcasing the very best of the LGBTQ+ gaming community while highlighting the importance of diversity and inclusion in the industry. As the event producer, I navigated the complexities of large-scale event production, talent management, sponsorships, and logistics to create an engaging and impactful festival. The event has not only left a lasting impression on its audience but also set a high standard for future LGBTQ+ gaming celebrations.
Case Study: Gayming Live 2023 – A Digital Gaming Festival Celebrating LGBTQ+ Diversity


